Welcoming New Board Members: Adam Binns and Denise Irvine

britishiceskating
Oct 7
2 min read

We are pleased to announce the appointment of two new members of the British Ice Skating Board: Adam Binns as the new Independent Chair, and Denise Irvine as Independent Non-Executive Director for Commercial.

These appointments come as BIS focuses on enhancing its governance framework, expanding grassroots access, and delivering competitive success on the world stage in 2026 and beyond.

Find out more about our new Board members:

Adam Binns: Independent Chair of the British Ice Skating Board

With over 25 years of executive and board experience across sports, media, and governance, Adam brings a unique blend of strategic insight, commercial acumen, and values-led leadership to the role.

Adam said:

“It is a real honour to be joining British Ice Skating as Independent Chair at such an important moment for the sport. I would particularly like to thank David Thomson and Robin Cousins for their steady and generous stewardship as Interim Chairs and for the warm welcome I’ve received from Board members, the executive team, and the wider skating community.

Denise and I look forward to supporting the BIS team in delivering against its goals — elite competitive success over the next six months, and championing inclusion and safeguarding, and growing participation and visibility across the UK in the longer term.

We will strive to ensure that BIS continues to strengthen its collaborative leadership, engage meaningfully with funders and stakeholders, and create the conditions for our skaters, clubs, and coaches to thrive at every level.”

On Adam's appointment, British Ice Skating President Robin Cousins noted:

“We are confident Adam’s experience and leadership will help drive our vision of elevating British Ice Skating to even greater success; we extend our congratulations on his appointment and offer him a warm welcome to the BIS team!"

Denise Irvine: INED Commercial

Denise Irvine is an experienced governance and operations specialist with a strong track record of supporting strategic decision making at boardroom level. As Director of Operations at Tennis Scotland she links strategy to delivery, oversees governance, and leads partnerships and marketing tied to Wimbledon and other assets. Her commercially minded approach has helped drive record membership growth, increased investment and new facilities.

Denise said:

“At Board level, my focus is commercial strategy and oversight: clarifying BIS’s partner proposition and ensuring disciplined decisions. We’ll prioritise values-led partnerships that grow participation, enhance events and attract new investment—aligning opportunities with what our community needs most.”