Official Europeans 2026 Merch Store Now Open!

To mark the 100 Days to Go milestone, the official merchandise store for the ISU European Figure Skating Championships Sheffield 2026 is now live - giving fans the first opportunity to shop a selection of officially licensed gear ahead of the event taking place 13–18 January 2026 at Utilita Arena Sheffield.

This first drop includes stylish, high-quality apparel that celebrates the return of the Europeans to British ice for the first time in over a decade. Featuring exclusive designs and the official event crest, the collection is designed for skating fans of all ages — whether you're planning to attend in person or support from afar.

Your First Look at the Official Europeans 2026 Collection

The launch collection includes classic hoodie styles in black and white, a fitted zip-up hoodie (“zoodie”), and a sleek, embroidered body warmer - perfect for winter layering. All items are available in a range of adult sizes, with selected pieces also offered in youth sizes to ensure younger fans can show their support too.

These are the first official garments made available for the Championships, with more lines to follow in the build-up to January. Future additions will include event accessories and extended apparel options for fans, volunteers, and officials.

Why Buy Now?

Ordering early comes with several key benefits — including access to a special introductory sale price on all launch items:

• Secure your size: Popular sizes can sell out quickly, especially as the event approaches and in-venue sales begin.

• Exclusive early access: This is your chance to own the first wave of official merchandise before it becomes available to the wider public in Sheffield.

• Pre-Christmas delivery: Items ordered now are expected to ship in time for Christmas - ideal for gifting or preparing your look for event week.

• Introductory pricing: Enjoy reduced launch prices for a limited time only - the best deal you’ll see on official Europeans 2026 gear.

  
  

Where to Shop

Fans can browse and order now through the British Ice Skating Official Store, with all merchandise designed and produced in partnership with the event organisers.

Keep an eye on the Europeans 2026 official website and BIS social channels for future product drops, exclusive behind-the-scenes content, and announcements as the countdown to January continues.

Whether you're travelling to Sheffield or watching from home, now is the perfect time to gear up and be part of something special. Show your passion, support the event, and wear the Championships with pride.

Join the conversation using #EuroFigure and #EuroSheffield2026.