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GB Short Track seek new sponsors for 2014-15 season

The Great British Short Track speed skating team, who train at Nottingham’s National Ice Centre, are currently looking for sponsors for the 2014-15 season and beyond. 

The skaters have already had a successful start to the season, bringing home one gold, five silver and one bronze medal at the first Star Class Cup event in Germany at the end of last month. They also claimed four gold medals, along with one silver and one bronze at the Invitation Cup in Holland at the start of October, which was a preparation event to kick start the upcoming season.

The popularity of speed skating in the UK has become increasingly popular amongst the public and media over the past few years, which was elevated even further during the 2014 Winter Olympics in Sochi.

History was made at Sochi 2014 as Jack Whelbourne became the first British male to reach an Olympic final in the 1500m, while Elise Christie again became the first British female to reach an Olympic final. Jon Eley, Team GB Flagbearer at the Sochi 2014 Opening Ceremony and Team Captain at the 2014 Winter Olympics also managed his third top eight finish at his third consecutive Olympic Winter Games with 7th place in the 500m.

Performance Director, Stuart Horsepool commented: “We are at the start of a new four year cycle as we work towards the 2018 Winter Olympics in Pyeongchang. Our skaters are constantly developing and getting stronger, and there is now a lot of media interest around them as individuals and the sport as a whole. This is a great opportunity for sponsors to get involved and really be a part of our journey as we aim to achieve our best ever finish at the next Winter Olympic Games”.

The team have also seen recent success closer to home at the 2014 Nottingham Post Sports Awards last week. The squad won the Team of the Year award while three time Olympian, Jonathan Eley won the Ten Years of Achievement award. Elise Christie was also shortlisted for Sportswoman of the Year.

During the four competitive seasons that culminated in the Sochi 2014 Olympic Winter Games, GB Short Track skaters achieved 19 ISU World Cup medals, three World Championship medals, which included Britain’s first ever individual female world medallist in Elise Christie, and a world record in the sports’ blue ribbon event, the men’s 5000m relay.

There are various commercial opportunities available including traditional sponsorship and in-kind provision. In return, GB Short Track can offer a tailored return on investment to suit the individual needs of a company.

London based tax and wealth management company, Reeves were a former sponsor of the squad. Clive Relf, Partner at Reeves commented: “We have been delighted to be one of GB Short Track’s Corporate Sponsors.  Our involvement was of significant interest to both our clients and staff and represented a highlight of our Corporate Social Responsibility programme.  The athletes themselves were both engaging and committed and overall we are confident that our sponsorship was of genuine value”.


For further information, or to discuss opportunities contact Chloe Chaplin on 0115 925 8777 or email chloe@perfectmotion.org.